The concept of online group buying has its origins that go back to the last decade.

Originating in 1999, the concept was straightforward: what if the Internet could be used to group buyers together to receive discounted prices from sellers. It was known then as demand aggregation. At the time, two well known and very well-funded companies popularized the concept of group purchasing. But, they fell prey to channel resistance, a shortage of buyers, and few social networks for those buyers who did purchase. Both companies folded. Group buying was an interesting concept, but it died on the vine.

Unknown to most, there was a third company pioneering demand aggregation at the same time. The company received neither the funding nor the national press. It wasn't located on the west coast. It had an innovative and soon, patented concept, for what now has become "social buying". What was being invented could only be done on the Internet, but not the Internet of 1999. Fast forward to the present day and you can get a glimpse of where group buying has evolved and where it is going.

The company was founded in 1999 with a single focus: leverage the Internet to improve efficiencies for both businesses and consumers through group purchasing. In 2000, eWinWin successfully commercialized the first seller-based social buying technology. Buyers across all fifty states and multiple countries were grouped together to achieve radical savings that lowered costs for consumers and businesses. The company has been licensing its technology ever since.

Funded from internal operations, eWinWin has remained at the cutting edge of group purchasing, leveraging the latest technologies across multiple platforms that apply to both services and products, and creating sustainable value for businesses and consumers. If you want to know the future of online group buying, look no further than eWinWin.